Task:
The following appeared in a memorandum from the manager of WWAC radio station.
Over the past year, our late-night news program has devoted in creased time to national news and less time to weather and local news.
Over the past year, our late-night news program has devoted in creased time to national news and less time to weather and local news.
During this time period, most of the complaints received from viewers were concerned with our staion's coverage of weather and local news.
During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news.
During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news.
In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us.
Therefore, in order to attract more viewers to the program and regain lost advertising revenues, we should restore the time devoted to weather and local news to its former level.
Therefore, in order to attract more viewers to the program and regain lost advertising revenues, we should restore the time devoted to weather and local news to its former level.
Model Answer:
The manager of WWAC radio station proposes to restore the time devoted to weather and local news in the late-night news program, citing viewer complaints and loss of advertising revenues as justification.
However, the argument is flawed due to its reliance on unsubstantiated assumptions and failure to consider alternative explanations for the decline in viewership and advertising revenue.
However, the argument is flawed due to its reliance on unsubstantiated assumptions and failure to consider alternative explanations for the decline in viewership and advertising revenue.
Firstly, the manager assumes a causal relationship between the shift in news coverage and the complaints received from viewers and the cancellation of advertising contracts.
However, no evidence is provided to support this claim, nor is there any indication that viewer complaints specifically mentioned the reduced coverage of weather and local news as a primary concern.
However, no evidence is provided to support this claim, nor is there any indication that viewer complaints specifically mentioned the reduced coverage of weather and local news as a primary concern.
It is possible that other factors, such as the quality of reporting, competition from other media outlets, or changes in audience preferences, contributed to the decline in viewership and advertising revenue.
Furthermore, the manager overlooks the potential benefits of increased coverage of national news.
While local weather and news are undoubtedly important to viewers, national news can also attract a broader audience and enhance the program's relevance and credibility.
By providing comprehensive coverage of national events and issues, the late-night news program may appeal to a wider demographic and attract new viewers and advertisers.
Moreover, the manager's proposed solution fails to address the underlying reasons for viewer complaints and advertiser defections.
Simply reverting to the previous format may not effectively address the root causes of dissatisfaction or attract new viewers and advertisers.
Instead, the station should conduct market research, solicit feedback from viewers and advertisers, and explore innovative strategies to improve the quality and appeal of its late-night news program.
Instead, the station should conduct market research, solicit feedback from viewers and advertisers, and explore innovative strategies to improve the quality and appeal of its late-night news program.
In conclusion, the manager's proposal to restore the time devoted to weather and local news in the late-night news program is based on flawed assumptions and overlooks alternative explanations for the decline in viewership and advertising revenue.
To address these challenges effectively, the station should conduct a thorough analysis of viewer preferences and market dynamics and develop a comprehensive strategy to enhance the program's content, relevance, and appeal.
To address these challenges effectively, the station should conduct a thorough analysis of viewer preferences and market dynamics and develop a comprehensive strategy to enhance the program's content, relevance, and appeal.
